[...] I mention this entire story because there are thousands of people all over twitter and blogs that think throwing thousands of dollars at people that describe themselves as a “marketing guru” is the way to increase their company sales. I’m here to say I think that may very well be a waste of money, time, and energy. […]
So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.
- This is how Social Media really works (via jayparkinson).
I couldn’t agree with this more. Anyone who calls themselves a “social media _______” deserves a swift kick in the ass. Just because you post to Twitter 10 times as much as a normal person doesn’t not make you an expert in social media. It doesn’t take an “expert” at all to be loud and noticed on Twitter, Facebook, FriendFeed, etc… it just takes someone with a lot of free time.
